Here’s Why a Fujifilm Full Frame Camera Isn’t Coming Anytime Soon

If you’re waiting for a Fujifilm full frame camera, we hate to say this but it doesn’t seem to be in the company’s plans.

Fujifilm has already launched some pretty landmark cameras of the digital age, but there’s still one thing missing in their line-up: a Fujifilm full frame camera masterpiece. Despite the clamor for it, the company has made it clear in a recent interview with Fujifilm’s Shinichiro Udono, Jun Watanabe, and Takuya Noguchi at the CP+ 2019 by French website Photo Trend.

We deduced this in the notes and excerpts that FujiRumors took from the interview. Many points and topics about their mirrorless offerings were covered in the discussion, but the Full Frame detail may be especially newsworthy to most Fujifilm fans and users. The reps aren’t sure why people won’t drop their dreams of a Full Frame Fujifilm camera since there’s already the GFX format. The company also believes that the combination of APS-C and Medium Format is the best option, as a Fujifilm full frame camera would be big and its lenses too heavy in their opinion. They also say that a Fujifilm full frame camera has almost no advantage over APS-C. With a small system, users are encouraged to take their cameras with them more and take more photos.

Want a larger system with higher resolution? Just go for their GFX System, they said. Here are some of the points they raised about the GFX cameras, including the upcoming GFX 100:

  • The Fujifilm GFX 100 isn’t finalized yet, but the overall size and user interface is almost final.
  • It will have very fast AF thanks to the phase detect pixels.
  • The IBIS system for the GFX 100 was a challenge because it is hard to stabilize such a large sensor.
  • It will record 4k 30p without cropping, which should please professional videographers.
  • The GFX 100 is ideal for professional photographers working in fashion, advertising, portraiture, landscape, and more.
  • Fujifilm GFX 50R sales are anticipated and many advanced amateur photographers are buying it for landscape and street photography.
  • Fujifilm didn’t put any technical research into how they could make a modular GFX.
  • There are currently no plans to make the modular GFX, but maybe there will be in the future when they have the technology to make one.

Fujifilm released their first hybrid camera in 2012, but they agree that there have been many players who have contributed to the widespread success of the mirrorless camera. Canon, Nikon, and Sony are the obvious big players at present, with Panasonic and Olympus trailing not so far behind them. This year alone, Fujifilm predicts that mirrorless sales should be around 55% to 60% of the camera market — close to the current figure of 48% of annual sales in value.

You can also check out check out the FujiAddict report for more interesting details from the Fujifilm interview, and the actual interview over at Photo Trend.