Everyone knows now that businesses today need Instagram presence as part of their marketing strategies. But how powerful exactly is this social media platform today?
When Instagram hit the Internet in 2010, no one probably anticipated that it would grow immensely and become instrumental to every online marketing strategy. Today, it now boasts of over 500 million active users per day and over a billion active users per month. With that many users, it’s not surprising why virtually all brands and companies are seeking to get a slice of views and interactions from the platform. If you’re yet to use Instagram to your business’ advantage, let this comprehensive infographic by Make a Video Hub give you an idea on why your marketing strategy needs it.
To give us a quick overview, Make a Video Hub has outlined some mind-blowing basic facts about Instagram as of the first half of 2018:
- In June 2018, Instagram reached a new high of over a billion active monthly users. (MAUs).
- In the United States, Instagram is growing 5 times faster than the total social media usage in the country.
- The average user in the U.S now spends 55 minutes daily on Instagram (June 2018), up from 29 minutes in September 2017.
- Around 71% of businesses in the U.S have an Instagram account, and at least 80% of the accounts on Instagram follow at least one business account.
- Over 90% of the users on Instagram are aged 35 and below.
Now, let’s move on to the infographic itself:
We can narrow down all the information encapsulated in the infographic to some of the most pertinent facts for businesses today. For example, photos count for 91.07% of all Instagram posts, but video posts have the highest overall engagement rate (38% higher than photo posts). This tells us that while image posts will always be a staple for all kinds of accounts, businesses should strive to create more video posts, or at least have regular ones. Of course, photographers may be slight exceptions to the rule, as their followers primarily look forward to their photos. But if you’re a content creator that deals with both photo and video content, it’s worth mixing up your posts and planning your editorial calendar with both types of content.
Another thing to take note of is that over 100 million Instagram users watch or share on Live daily, so you might want to see how that increases your engagement as well. Try going live for behind the scenes of your photo shoot, share snippets of your photography workshop, or even do mini tutorials and Q & A for your followers. Don’t forget that you can take it up one notch using IGTV.
Lastly, take note of the best times to post on the platform. According to the infographic, posts made from Wednesday to Friday, between 8 AM to 6 PM, garner the highest engagements.
Infographic via Make a Video Hub