HP Announces a Slew of Stuff for Creative Professionals at Adobe MAX

These latest creative solutions recently unveiled at the Adobe MAX could be of interest to you if you’re a long-time HP user.

On the first day of the Adobe MAX Creativity Conference, HP Inc. showcased its latest creative solutions especially geared at creative professionals, combining its lineup of high-performance computing systems along with its leading print and packaging capabilities. You may find the announcement’s highlights interesting, especially if you’ve been eyeing the Z by HP portfolio.

With multi-disciplinary creatives constantly looking for the best tools to get their projects done, the company has made enhancements to its Z by HP portfolio to address heavier workloads and more demanding tasks. The portfolio, which includes the ZBook Studio, ZBook Studio x360, ZBook 15, and ZBook 17, have been equipped with increased processing power through six-core Intel Core i9 p-processors, new security features such as RAID 1, and bright displays with HP DreamColor anti-glare. Users working with large amounts of data can also opt for expanded memory options of up to 32 GB (or up to 128 GB on certain models). The ZBook Studio and Studio x360 also get a graphics performance boost with the NVIDIA® Quadro® P2000 graphics card.

Another highlight is the announcement of the Z Club, an exclusive program for elite creators to upgrade their studios. The company will be selecting 100 creative professionals as initial members, and will be providing them with tailored photographer, video editor, graphic designer, or artist bundles. These will be free of charge for three months to encourage the creators to preview and experience the Z by HP portfolio. For a monthly subscription to the Z Club, members will be provided with powerful computers bundled with pro-grade displays, printers and accessories, plus assistance from HP experts.

Lastly, the company also announced that the HP SmartStream Designer for Designers (D4D), a new plug-in for Adobe Illustrator CC, will now be available globally. This suite of “light” design solutions aim to empower designers with more creative controls, enabling them to customize and personalize any design by using variable text, color, and images. The SmartStream D4D will be showcased at HP’s Adobe MAX 2018 booth.

Check out the news highlights to learn more about these latest creative solutions.