Phottix, long (sort of) known in the industry for their budget friendly but well-built lighting accessories, has launched their new series of Phottix Premio Parabolic Umbrellas, which the company says will be replacing their popular Para-Pro line of umbrellas. Similarly to the Para-Pro lineup, the new Premio umbrellas will come in both shoot through and reflective models, and will also come in 33-inch and 47-inch configurations.
Among the improvements to the system, Phottix is touting a brand new locking mechanism, which has been completely redesigned from their previous generation locks to make them stronger, yet easier to use. Another big change from the previous generation; the umbrellas themselves are deeper, which will change the light throw over past models. As well, Phottix says that the Premio umbrellas have been built with more flexibility to help them withstand bumps and falls more effectively, reducing the risk of broken umbrellas.
Believe it or not, these are some rather big changes. We live in a world of photography where it’s incredibly difficult for a photographer to be able to tell a photo shot with a Profoto Umbrella apart from a Broncolor or others. So Phottix already knows that they’ve got the quality down but they’re adding more to it in terms of the build quality. That always helps in so many ways not only on set but in the transportation of the lighting equipment such as umbrellas.
In terms of accessories, the Premio Parabolic umbrellas will have both white diffusers available for the reflective models and a black reflective backing for the shoot through models.
These umbrellas won’t break your budget either, with the shoot through models priced at an affordable $40 for the 33-inch and just a $10 premium for the 47-inch model. The reflective models start at $45 and go up to $55 with the accessories for both designs being just $15.
The new Phottix Premio Parabolic umbrellas are available now and can be purchased directly from Phottix over on their store page. If you are interested in the more detailed information you can find all of the official specifications over on the Phottix announcement post, here.