Fujifilm, when you really think about it, is one of the photo companies that has weathered one hell of a storm. Along with the likes of Canon, Olympus, Leica and Nikon, they’re still a company that is an independent camera manufacturers and wasn’t owned by a larger entity of any sort in their evolution. In terms of the photo world they went from being a major producer of film, to then transitioning into digital (sort of well) and then very well into mirrorless digital. But at the same time, one probably can make a big argument that they’re the largest of the big photo companies considering Instax sales.
Earlier this year, Inside the Storm profiled the company’s history over a special 47 minute episode.
If you do not see the video above, please head over to our desktop website to view it.
There’s quite a bit the company tried to do to adapt; but one of the bigger issues was when Kodak was trying to ensure that Fujifilm wouldn’t be able to sell their films in America.
Here are some highlights:
- 9 mins: in talks about 1984 Olympics
- 25 mins: in beginning pharmaceuticals
- 36 mins: Instax begins – 5MM cameras a year sold and growing.
- 41 mins: Kodak and Fujifilm changes
Some of its most profitable divisions are cosmetics and pharmaceuticals–big surprise, right? It sort of makes sense as when you develop so much chemistry over the years, you figure out how you can manipulate it for other reasons.
To see more, head over to Inside the Storm.