SEE THINK DO Photo Cards are Like a Guided Photowalk in Your Pocket

For over 20 years, Eddie Soloway has been teaching landscape photography workshops and has led seminars for National Geographic. During this time he noticed that many of his clients were not looking for technical refinement but more of a creative bootcamp. As Soloway put it, they were “buried” in the technical aspects of photography but hungry for ideas on seeing and how to bring that vision into the final image. From these classes and observations the SEE THINK DO Natural Eye Photo Cards were born.

A guided photowalk in your pocket

The cards are designed to spark photographers’ creativity by offering a guide you can take with you wherever you go. If you’re familiar with Brian Eno’s “Oblique Strategies” cards, the SEE THINK DO Photo Cards are the photographic equivalent. The cards measure 4×2.6 inches and feature a beautiful image on one side with an idea on the other. Each of the ideas fall into one of 27 categories split into three groups; SEE – creative concepts; THINK – technical concepts and; DO – cards that offer “reflective advice.”

I hope the SEE THINK DO cards will become an important contribution to photography education, and I also see them as a beautiful box of jewels. In today’s world where most photographs will remain on hard drives, never to see the light of day, I wanted to make something you could hold, think about, and hang out with. – Eddie Soloway

Soloway believes that by having a physical, tangible item, photographers are almost forced to spend time and truly think about not just the image in their hands but the best way to develop their creative vision of shooting. Soloway’s goal is to reconnect the photographer with their subject and along the way, inspire them to rethink and reignite their creativity.


The Kickstarter campaign is in its final days and has nearly doubled their target goal of $15k. The cards are being designed by Chicago-based design firm, Lowercase, and printed by Blanchette Press. Each box contains 144 cards and are elegantly packaged in two stacks. There’s still time to take advantage of the perks of being a Kickstarter backer so make sure to check out SEE THINK DO Photo Cards before February 1, 2017.

via Kickstarter