The Fujifilm GFX 50s System Will Cost $6,499 Body Only

Fujifilm revealed their GFX 50S medium format mirrorless camera and accompanying lenses back in September at Photokina. We have known for some time now, thanks to that announcement, about the specs of the camera – but what we did not know was the release timeline nor the pricing.

But before we get to that, let’s have a quick refresher on the specs for the Fujifilm GFX 50s.

The camera boasts:

  • 51.4MP Sensor
  • Native ISO 100
  • Various Aspect Ratio Options (4:3, 3:2, 16:9, 1:1, 5:4, etc)
  • Film Simulations
  • 1080p Video Recording
  • Color Chrome Effect
  • 3.69M dot EVF
  • 2.36M dot touch LCD

In addition to the camera itself, Fujifilm will be launching three lenses with it. The Fujinon GF 63mm F/2.8 R WR, GF 32-64 F/4 R WR, and GF 120mm F/4 Macro R LM OIS WR. You can checkout our previous coverage for more information on the camera itself and the lenses, here.

Now for the new information: first off, we still don’t have an exact release date. But Fujifilm has now narrowed down the time, even more, saying the GFX system will launch in “late” February 2017.

When it launches the GFX 50s will retail for $6,499 body only in the USA, $8,499 in CAD. The GF 63mm will cost $1,499.95, the GF 32-64 will be $2,299.95, and the GF 120mm F/4 will run $2,699.95. So, taking these prices into account, a basic GFX kit with the camera and the 63mm will run you about $8,000 US, making this by far the most affordable medium format system (legacy film systems excluded) currently on the market.

The interesting thing here, is that $6,499 is not all that much more than a flagship DSLR body from Canon or Nikon, and even for photographers using 5D or D750 level cameras, those shooting professionally likely have at least $8,000 invested in their kits. Making this new Fujifilm system a really interesting idea for them.

Stay tuned and will we will update once we have a clearer idea of exactly when the system will launch and when pre-order links become available.

Anthony Thurston

Anthony is a Portland, Oregon based Boudoir Photographer specializing in a dark, moody style that promotes female body positivity, empowerment, and sexuality. Besides The Phoblographer, he also reviews gear and produces his own educational content on his website.