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EXCLUSIVE: Kodak Ektachrome 100 is Coming Back in 35mm Format

Chris Gampat
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01/05/2017
3 Mins read
Ektachrome 2017

In a super shocking announcement being made today at CES 2017, Kodak is bringing back one of their iconic films: Kodak Ektachrome 100. The announcement goes hand in hand with the emulsion being available in both Super 8 and 35mm still formats. Back in 2012, Kodak discontinued the film citing sales that weren’t as strong as they needed. Last year, 2016, was the fourth anniversary of its discontinuance. Kodak Ektachrome was recommended as the replacement for Kodachrome, and for a short time was Kodak’s only available slide film. Then it disappeared, and Kodak had none available on the market.

But in Q4 of 2017, we’re getting Kodak Ektachrome back.

ROCHESTER, N.Y. and LAS VEGAS, NV January 5, 2017 – Kodak Alaris announced at CES 2017 that it would be reintroducing the iconic KODAK PROFESSIONAL EKTACHROME transparency film for professional and enthusiast photography. The new EKTACHROME film will support 135-36x camera formats and be available in fourth quarter 2017.

KODAK PROFESSIONAL EKTACHROME Film has a distinctive look that was the choice for generations of photographers before being discontinued in 2012. The film, known for its extremely fine grain, clean colors, great tones and contrasts, became iconic in no small part due the extensive use of slide film by the National Geographic Magazine over several decades.

Resurgence in the popularity of analog photography has created demand for new and old film products alike. Sales of professional photographic films have been steadily rising over the last few years, with professionals and enthusiasts rediscovering the artistic control offered by manual processes and the creative satisfaction of a physical end product.

“Film is our heritage and we remain committed to meeting the evolving needs of today’s film shooters,” said Dennis Olbrich, President – Kodak Alaris Imaging Paper, Photo Chemicals and Film. “We’ve been listening to the needs and desires of photographers over the past several years and wanted to bring back a slide/transparency film. In assessing the opportunity, EKTACHROME was the clear choice.”

KODAK PROFESSIONAL EKTACHROME is a color positive film, also known as “reversal,” “slide,” or “transparency” film. Unlike all of the other KODAK PROFESSIONAL Films available today, which are color negative films, EKTACHROME generates a positive image that can be viewed or projected once it is exposed and processed. This makes it ideal for high-resolution projection or presentations. It is also well suited for scanning and printing onto a range of professional grade photographic media.

EKTACHROME Film is developed using the E6 process, available in many professional labs today. Coincident with the Q4 launch, the KODAK PROFESSIONAL Film App will be updated to include Professional Labs where E6 processing is available in addition to labs where color negative and B&W film processing are currently featured.

Also at CES, The Eastman Kodak Company announced the reintroduction of KODAK EKTACHROME Super 8 Film to support the adoption of its recently introduced KODAK Super 8 movie camera. Eastman Kodak will produce KODAK PROFESSIONAL EKTACHROME Film for distribution by Kodak Alaris. The combined scale of EKTACHROME Super 8 and still film products creates a viable and sustainable business opportunity for both companies.

analog ektachrome film kodak kodak alaris return slide film
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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