The business card as a whole hasn’t really seen a lot of innovation in years. There have been new paper stocks used, new shapes, new designs–but overall it’s a piece of paper that has information about you on there at its core. People use it to contact you and put that into a database of some sort. It hasn’t evolved a lot until Moo decided to implant an NFC chip into them.
Specs taken from Moo’s website
- High quality Conqueror® Alive paper
- Easily program Actions to the embedded NFC chip
- Trigger digital Actions with a single tap
- Make smarter, faster connections for your business
Moo’s business cards with NFC use a thicker card stock called Alive. Just imagine some thick paper from Epson and stick a subtle microchip inside of it towards the center.
Visually speaking, you most likely won’t be able to tell them apart from other business cards. Instead, this is something that needs to be experienced in person. They’re hearty and have a bit of weight to them. They’re about on par with my standard business cards when it comes to the build though as you run your fingers along it you’ll feel the small bump.
For that reason, it’s a good idea to place it at the back of your card wallet so you’ve got quick and simple access to it.
Ease of Use
When you’re creating these cards, you have to choose the option to utilize the Paper+ option with NFC technology built in. From this interface, you can choose to do stuff like make the NFC card go to your website, become an actual business card, connect to a social account, or promote an app.
I really, really like Moo’s NFC business cards. They’re built well and are trying to adapt the way we connect with one another professionally. When you really think about it, it also means that we start killing less trees in the future.
Still though, the limitations of the card aren’t to the card itself, but NFC technology overall. It’s only available on Android and Windows devices. I’m sure that there are those of you out there who will say that most people are Android phone users, but the fact is that 80% of this blog’s traffic is mobile and 90% of those people are coming to the site from an Apple device of some sort.
For that reason, I honestly recommend purchasing a bundle of the cards to be reused instead of given out to people. That’s what I’m doing. One card can be used over and over again so you’ll get continuous use out of it.