Fujifilm’s New GFX Video Series Gives A Glimpse Into Their Vision For The Camera

Fujifilm turned a lot of heads in September with their GFX 50s announcement. We have all been patiently waiting for the cameras to hit the market even if the fact is that most of us will still find them out of our price bracket by a good margin.

Several lucky photographers have had the chance to go on trips to try the new Fujifilm GFX 50s. Their thoughts and opinions on the new system are shared across the following five videos. As expected in a company sponsored series, the praise is high and criticism is non-existent – but that is what third-party reviews are for, so stay tuned for those once the cameras start shipping.

An interesting aspect of these videos is the sort of photographers and the style of photography that Fujifilm chose to highlight. A lot of these videos featured photographers collaborating with their subjects and assistants to create scenes, rather than just capturing what was there.

They also covered a wide range of photographic niches from medium format classics like wedding and landscape photography to a more staged documentary and studio action styles. It was interesting to see these various photographers utilize the GFX 50s in their various areas of expertise.

If you have trouble viewing the videos through the playlist above you can find them all in their entirety via the Fujifilm Global Youtube Channel, here.

Anthony Thurston

Anthony is a Portland, Oregon based Boudoir Photographer specializing in a dark, moody style that promotes female body positivity, empowerment, and sexuality. Besides The Phoblographer, he also reviews gear and produces his own educational content on his website.