According to their press release, SNAPSNAP is a unique camera strap solution created with backpack-carrying photographers in mind, especially those who enjoy travelling, hiking or just wandering around with their camera. Using magnetic clips that easily attach to most backpack shoulder straps, the SNAPSNAP strap counterbalances the camera with the backpack, relieving the neck of strain and evenly distributing the extra weight. The camera is then kept within reach and quickly detaches when needed.
SNAPSNAP has also won the prestigious Red Dot Award for Design Concept. SNAPSNAP will commence their Kickstarter Campaign soon in this Autumn. To find out more, go to their product site here.