So how does a photographer become more famous? As I state many times in my workshop, you often need to put your work out there and pitch yourself to various outlets. When photographers try to pitch themselves they often just do a massive, widespread pitch. Many times, it’s the same pitch over and over again instead of being tailored to specific people. This honestly makes no sense.
Let’s put it this way: would you talk to your boss in the same way that you would talk to the CEO of your company? Or would you talk to your local senator in the same way that you would talk to your President? To get even more in depth, would you talk to a plumber the same way you would a doctor?
Though it isn’t the exact same thing, it shows you that very different people and outlets need to be spoken to in different ways because of rankings and the way that they cover a specific beat. To that end though, I always recommend being respectful and pitching to smaller publications, influencers, and editors first. As you move up the line, you’ll have a number of publications and places under your belt to show off to the larger sites.
Working from the other way down can work, but sometimes doesn’t because it can be tougher for the smaller outlets to compete.
Just a bit of psychology about how to pitch yourself as a photographer.