Fujifilm’s New White Instax 300 Wide is an Urban Outfitters Exclusive

The Fujifilm Instax Wide 300 has been out for a little while now in it’s not so beautiful gray and black color scheme. But now, you can score the camera in pure white–a custom color available only from Urban Outfitters. It’s got the same 95mm f14 lens as the original and overall shoots incredibly flattering images of people due to the large exposure area. Targeted at the obvious hipster crowd, the new white version allows you to customize its look a bit better so that you can finally get your PBR holding hands on that Hello Kitty edition that you’ve always wanted.

The new white Fujifilm Instax Wide 300 camera can be yours now for $130, which is quite a bit more pricy than the standard version.