The Gallerist – Promoting Passion, Print & Art in San Francisco’s Tenderloin District

What do you think of when someone mentions San Francisco? Chances are it has something to do with the tech industry, or start-ups, or gentrification. But what about the real San Francisco? The one experienced every day by the people who live there? The one captured by the artists who live there?

Danish filmmaker Jonas Normann has spent the last four years developing short films featuring artists from the greater San Francisco area. Following his project from last year, Ether (watch on Vimeo), he returned to San Francisco to feature another artist in his latest release – The Gallerist. In the short film, which runs about 9 minutes, Normann profiles photographer Carson Lancaster, who also happens to be the owner of a photography gallery in the Tenderloin District – one of the last (THE last if you ask Lancaster) vestiges of that old San Francisco culture.

Normann’s style for the short is somewhere between a documentary and an interview. The sometimes beautiful, sometimes sad visuals of San Francisco’s Tenderloin District along with Lancaster’s narrative of the area as he discusses his reasoning for opening an independent gallery in the area are a powerful and incredibly important reminder of the importance of print, and art, and experiencing life in the moment – not through a message, or on a screen.

Do yourself a favor today and take a break for the 8 minutes it will take you to watch this video and then go out and experience some life.

Anthony Thurston

Anthony is a Portland, Oregon based Boudoir Photographer specializing in a dark, moody style that promotes female body positivity, empowerment, and sexuality. Besides The Phoblographer, he also reviews gear and produces his own educational content on his website.