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Instagram Business Accounts Page Cites 75% of Activity Outside of US

Chris Gampat
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06/01/2016
1 Min read
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Last Updated on 09/08/2016 by Chris Gampat

In what’s probably one of the most overdue moves that Instagram could make, the company has finally launchd an update that they’re saying will help businesses a lot more. What brands can now get are Brand assets, that can help them with marketing their Instagram account. Additionally, what brands get is the specific ability to work with partners. These partners can help businesses create specific ad campaigns for Instagram and aid with things like media buying.

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Interestingly enough, we had a feeling this was coming when Hootsuite sent out an email later last month telling its users about upcoming changes. Today, Hootsuite is listed as a partner that can aid in community management.

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Even further, there are more advertising resources available. Interestingly enough, the company cites a static claiming that 75% of the activity is coming from outside of the US. That sounds incredible–but it also makes me wonder how much of that also involves spam accounts.

Brand Moments – At the Center of Discovery from Instagram on Vimeo.

What do you think about the new changes? If you’re a working photographer, will you actually register your account as a business and work closer with them involving the use of brand assets, etc? Or are you going to go deeper into actually just driving people directly to your website?

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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.