In what’s probably one of the most overdue moves that Instagram could make, the company has finally launchd an update that they’re saying will help businesses a lot more. What brands can now get are Brand assets, that can help them with marketing their Instagram account. Additionally, what brands get is the specific ability to work with partners. These partners can help businesses create specific ad campaigns for Instagram and aid with things like media buying.
Interestingly enough, we had a feeling this was coming when Hootsuite sent out an email later last month telling its users about upcoming changes. Today, Hootsuite is listed as a partner that can aid in community management.
Even further, there are more advertising resources available. Interestingly enough, the company cites a static claiming that 75% of the activity is coming from outside of the US. That sounds incredible–but it also makes me wonder how much of that also involves spam accounts.
Brand Moments – At the Center of Discovery from Instagram on Vimeo.
What do you think about the new changes? If you’re a working photographer, will you actually register your account as a business and work closer with them involving the use of brand assets, etc? Or are you going to go deeper into actually just driving people directly to your website?