Today, Elinchrom is announcing a brand new lineup of light modifiers. They’re called the Elinchrom LiteMotiv Direct modifiers–and they have 16 sides. If you though eight side with an octabank was quite a bit, this will take the cake. Elinchrom states that their intention was to form an almost perfect circle when it come to pitching the light output from the boxes.

You’ve got two sizes here: 48″ and 75″. Both of those are pretty darn big and the 75″ version will be larger than some people when deployed. The Litemotiv Direct modifiers come with a heavy-duty bracket and can accommodate Profoto, Broncolor, Elinchrom and Bowens mount lights.

Like Profoto, these speed rings also have color coding to make it easier for the photographer or assistant to assemble the modifiers–since, you know, 16 rods may take forever. After they’re done with that, they’ll prep the inner diffusion and outer diffusion layers. But without the diffusers, Elinchom is saying that the Litemotiv Direct will function like a beauty dish and this may partially be due to the deflectors that can lessen the effects of the light.

The Litemotiv 120cm/48” is priced at $509.00, and its bigger brother Litemotiv 190cm/75” is $1,299.00. Both systems come complete with a carrying bag.