News

The New Elinchrom Litemotiv Direct Softboxes Have 16 Sides

Chris Gampat
No Comments
08/25/2015
1 Min read

Last Updated on 08/25/2015 by Chris Gampat

LiteMotiv-banner

Today, Elinchrom is announcing a brand new lineup of light modifiers. They’re called the Elinchrom LiteMotiv Direct modifiers–and they have 16 sides. If you though eight side with an octabank was quite a bit, this will take the cake. Elinchrom states that their intention was to form an almost perfect circle when it come to pitching the light output from the boxes.

You’ve got two sizes here: 48″ and 75″. Both of those are pretty darn big and the 75″ version will be larger than some people when deployed. The Litemotiv Direct modifiers come with a heavy-duty bracket and can accommodate Profoto, Broncolor, Elinchrom and Bowens mount lights.

Like Profoto, these speed rings also have color coding to make it easier for the photographer or assistant to assemble the modifiers–since, you know, 16 rods may take forever. After they’re done with that, they’ll prep the inner diffusion and outer diffusion layers. But without the diffusers, Elinchom is saying that the Litemotiv Direct will function like a beauty dish and this may partially be due to the deflectors that can lessen the effects of the light.

The Litemotiv 120cm/48” is priced at $509.00, and its bigger brother Litemotiv 190cm/75” is $1,299.00. Both systems come complete with a carrying bag.

elinchrom Elinchrom Litemotiv Direct light modifier
Shares
Written by

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.