When you use VSCO Cam, chances are you don’t really pay attention to the words. Once you know where the various sections are, it becomes muscle memory. It’s telling that in the editing suite, you see icons first before you see the text label (Exposure, Contrast, Sharpness and so on). Initially, VSCO Cam heavily relied on those icons to get the point across as it was, and is, a visually-oriented app, but as the app and its ecosystem grew, it needed to have more text. All of that text to date has been in English, which can be rough going for many of the app’s users, 80% of which are outside of the United States.
With that in mind, VSCO Cam is introducing localized support for iOS. Support for Android is on its way in several weeks. The initial rollout is small, but considerable with support for 10 languages: Chinese (Simplified and Traditional), French, German, Indonesian, Japanese, Korean, Portuguese, Spanish and Russian. These ten (Chinese counts for two) are just the start. The plan is to have as wide a reach as possible. The Android update will bring those ten as well as Dutch, Italian Malay, and Thai.
The iOS update is available today.