• Home
  • Reviews Index
  • Best Gear
  • Inspiration
  • Learn
  • Disclaimer
  • Staff/Contact Info
  • Media Kit
  • Membership
Bridging Tech and Creative Photography
Bridging Tech and Creative Photography
Bridging Tech and Creative Photography
News

Fujifilm’s Instax Sales Trends Show Incredible Growth

Chris Gampat
No Comments
08/19/2015
2 Mins read

Last Updated on 08/19/2015 by Chris Gampat

Screen Shot 2015-08-19 at 10.12.15 AM

When we talked with Fujifilm earlier this year about the state of their film industry, they talked about heavy emphasis on their Instax sales and marketing. And according to a new PDF on Fujifilm Holdings, the growth has been bigger than anyone can possibly imagine. Granted, what we see above in Green are projected numbers, but they’re still quite substantial. Combine this with how the growth has happened over the past years, and the data is even more amazing.

According to the document, Fujifilm’s core sales strategy is to market many of its most popular cameras to young women and teens. However, there are still segments geared towards smartphone users, families and adults. Interestingly, the Instax Wide film is more for families and the Mini 90 is for the adults–or at least they are according to Fujifilm’s data.

Indeed though, the information on the target markets seem to check out. Walk into any Lomography store or go to any artist party these days and you’ll find young women taking up Instax cameras.

Chris Gampat The Phoblographer Fujfilm Instax mini 90 product photos (3 of 7)ISO 4001-30 sec at f - 2.8

Of course, what many of us “adults” would like much more would be more manual control in terms of shutter speeds, apertures, etc. You can do this a bit with a Diana F+ and an instant film back; but sometimes it isn’t enough.

Something else that we’re still not quite sure of is why Fujifilm still doesn’t offer a black and white Instax film–and instead only offers color. Perhaps it has something to do with the trend with the company’s peel apart film. Not long ago, Fujifilm discontinued its 3000-B peel apart 3×4 film. However, the 100C film still lives on. But the photographers who purchase Instax and Peel Apart are generally different customers. The Peel Apart crowd is older and more mature in their photographic tendencies. These photographers probably have freezers full of this stuff and so they don’t need anymore than what they have. Additionally, they really like the larger surface area.

But that doesn’t mean that the younger generation isn’t buying lots of Instax film. Amazon’s Best Selling film item is a 5 pack of Instax film. In fact, the majority of the top 10 are Instax products with a GoPro making the #10 spot for some odd reason despite not being the film camera that they made years ago.

Overall, in 2015 it’s quite amazing to see that film is still alive when it’s targeted at a different audience.

Via R/Polaroid

amazon camera film fujifilm holdings instant film instax sales
Shares
Written by

Chris Gampat

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
Previous Post

Share Your Best Photo for World Photo Day

Next Post

VSCO Adds Localized Language Support to VSCO Cam

The Phoblographer © 2023 ——Bridging Tech and Creative Photography
Bridging Tech and Creative Photography
  • Home
  • Our Staff
  • Editorial Policies
  • Media Kit
  • Membership
  • App Debug