No, you didn’t read that title incorrectly. It’s real.
The idea behind the Snapzoom is well prefaced in the first paragraph of the company’s press release stating:
“Travel light this season by ditching your heavy DSLR and zoom lenses in favor of the ultimate in on-the-go photography with big reach: Your smartphone, Snapzoom and binoculars.”
The Snapzoom is a module that turns your phone into and interchangeable binocular camera. Basically, it takes binoculars (plus telescopes and macro loupes) and connects it to your phone’s camera. This essentially magnifies the vision that your camera phone can get but then you need to ensure that the phone can focus closely to the exterior lens of the binocular then you need to focus the binoculars out to the scene that you’re viewing. In theory, it isn’t a bad idea–but in practice it isn’t exactly the sexiest act.
For around $75, you too can look just as ridiculous as someone taking a photo with a tablet at a concert.