Last Updated on 04/16/2014 by Chris Gampat
After the recent sensor debacle–as a reminder, two Canon cameras in a row scored poorly in DxOMark’s sensor tests–it appears that the brilliant marketing geniuses over at Canon World Headquarters decided that it was time for a new approach at winning new customers. Looking into the history books, they must’ve found a reference on Leica somewhere, more precisely on how Leica effectively re-launched one and the same camera over and over again for decades by making one special edition after the other.
Something like this must’ve happened for sure, as we have no other explanation for what Canon has just done: they launched a white edition EOS Rebel SL1 / EOS 100D + 18-55mm kit lens. Yes, both camera and lens are clad in exclusive Canon Polar White, which is just a little bit whiter than the white Nikon uses in their 1-series cameras. We’re joking of course. About the white, that is. Not about the white camera. That one’s real. And the lens.
If we’ve got you all excited now, better calm down and put that credit card back where it belongs: it appears the super special white Rebel SL1 will only be available on European markets. That’s too bad, because let’s face it, who wouldn’t fancy a white Rebel! Owning one of these would surely make you stand out from the crowd of DSLR users. That is, until some Japanese bloke comes along with his multi-colored Pentax…
Via Canon Watch