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Canon is Apparently Pulling Out of the Low End Compact Camera Game

Chris Gampat
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02/24/2014
1 Min read

Last Updated on 02/24/2014 by Chris Gampat

Chris Gampat The Phoblographer Canon Rebel SL1 product photos review (3 of 9)ISO 4001-80 sec at f - 4.5

When the King of the Hill admits defeat, you know the game is over. And according to what both Canon Watch and SlashGear are saying, that’s the case with Canon and the low end point and shoot game. They both cite a Google Translated article stating that Canon is ceasing to focus on cameras under the $200 entry point because of the way that smartphones have affected the sale of compact cameras. Instead, they’re going to be focusing on higher end compacts and their DSLRs. As far as the latter goes, Canon is the #1 seller. Despite being very conservative and trying to make sure that no camera eats into the others’ sales, they’re still not producing bad cameras at all. In fact, no one that is a major manufacturer is.

What this could mean in the future is that CES and other trade shows may be a bit more dead or more focused on higher end products. On top of that, we may not see the major innovations and risks taken by the company that we saw from 2008 on for a while. When the company was first producing the 5D Mk II, announcing the 7D and 1D X, and making the Rebels better than previous generations it was a much more exciting time.

Here’s to looking forward to Photokina 2014.

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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.