Photography Culture

This Ad for the Leica M Monochrom Won Five Awards, Isn’t Even Leica Sponsored

Chris Gampat
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06/27/2013
1 Min read

Screen Shot 2013-06-27 at 9.48.43 AM

In our current time, we often look to the past for inspiration and creativity. That’s part of the story behind this new Leica M Monochom ad that won five awards at the Cannes Lions Film Festival this year. The ad, which isn’t even Leica endorsed, is a short film called Soul. If you didn’t think very clearly or know about the specific history, the film is about how a camera was there to document all the happenings of a crazy time in history until it was reborn. And according to comments on Vimeo, the film is actually about the life of Robert Cappa–which holds true to a story we did on his death in our This Week in Photography History series.

The video is after the jump. Be sure to also check out our Leica M Monochrom review.

Via Leica Rumors

 

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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.