In our current time, we often look to the past for inspiration and creativity. That’s part of the story behind this new Leica M Monochom ad that won five awards at the Cannes Lions Film Festival this year. The ad, which isn’t even Leica endorsed, is a short film called Soul. If you didn’t think very clearly or know about the specific history, the film is about how a camera was there to document all the happenings of a crazy time in history until it was reborn. And according to comments on Vimeo, the film is actually about the life of Robert Cappa–which holds true to a story we did on his death in our This Week in Photography History series.

The video is after the jump. Be sure to also check out our Leica M Monochrom review.

Via Leica Rumors

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