The apps available for mobile photographers are seemingly endless, and the number filters and things within those apps are just as endless. Pacific Helm, a San Francisco-based design studio, decided to buck the trend of filter-laden camera apps by creating Camera Noir: an iOS app that takes black and white photos. You’re given two options, hi and lo contrast. That’s it. It offers a button that will enable you to share photos from your camera to your social network of choice. It lets you know that you’re shooting straight via a green level. A $2 price tag for such a simple thing may seem like a tall order for some, but it can take some fantastic photos. Granted, they are square cropped, but if you live in Instagram, you’ll be fine.