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Could Snapseed’s New Update Mean that Google May be Prepping an Instagram Competitor?

Chris Gampat
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12/06/2012
1 Min read
snapseed for ipad

Last Updated on 04/14/2013 by Chris Gampat

I’ve theorized this for a little while now. Today, Snapseed went free to download, has a new icon, has full Google + sharing integration, has new filters and new frames. You can read more about that on FStoppers. Snapseed was a product of Nik software’s, a company that has been a favorite of many photographers including many staffers here. But why would Google have bought a photo software company? Well, let’s try to put two and two together: the company has almost failed in terms of a social media standpoint and many social media gurus gawk at Google +. But take a look at the demographics, photographers are the ones that really dominate there. Heck, even Kelby Group created a show about the social network.

And who are the biggest players in the social media world right now? Those would be Facebook, Tumblr, Twitter, Pinterest, and Instagram. Facebook, a major competitor of Google, purchased Instagram. So what’s the next best thing to do? Purchase Nik software, let their filters go free, and integrate it into their already high photographer friendly social media platform.

Now Snapseed and Google + don’t have the interaction and community base that Instagram has, but perhaps its a start.

What do you think?

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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.