I’ve theorized this for a little while now. Today, Snapseed went free to download, has a new icon, has full Google + sharing integration, has new filters and new frames. You can read more about that on FStoppers. Snapseed was a product of Nik software’s, a company that has been a favorite of many photographers including many staffers here. But why would Google have bought a photo software company? Well, let’s try to put two and two together: the company has almost failed in terms of a social media standpoint and many social media gurus gawk at Google +. But take a look at the demographics, photographers are the ones that really dominate there. Heck, even Kelby Group created a show about the social network.
And who are the biggest players in the social media world right now? Those would be Facebook, Tumblr, Twitter, Pinterest, and Instagram. Facebook, a major competitor of Google, purchased Instagram. So what’s the next best thing to do? Purchase Nik software, let their filters go free, and integrate it into their already high photographer friendly social media platform.
Now Snapseed and Google + don’t have the interaction and community base that Instagram has, but perhaps its a start.
What do you think?