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Profoto’s New RFi Softboxes Have a Recessed Front

Chris Gampat
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11/01/2012
1 Min read
Screen shot 2012-10-30 at 11.26.05 AM

Not long ago, Profoto teased new light modifiers on their blog. And today, they’re announcing their new RFi softboxes. RF stands for recessed front while the “i” stands for improved; and the overall design of the boxes is designed to send the light forward vs to the sides. Lighting specialists call this directional quality; and if used right way, it sounds like these could potentially mimic the look of a real parabolic umbrella that allows you to adjust the light throw. Softboxes are already very directional and make very efficient use of light; so it will be interesting to see just how much more Profoto can hack the laws of physics. The softboxes can come with a soft strip, flat front diffuser, or soft grid. Another new addition is the fact that the speedrings are color coded for easier use and organization in the studio.

Lastly, every unit is hand-sewn. More information is after the jump.

 

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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.
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