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Impossible Project Hopes to Ramp Up PX 680 Color Shade Production; 8×10 inch format

Chris Gampat
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12/13/2010
3 Mins read

Last Updated on 08/30/2011 by Sander-Martijn

Lovers of film, like the 20×24 Polaroid studio we visited, will be happy to know that the Impossible Project is still fueling creativity. Today, they are announcing that they plan to ramp up production of PX 680 color shade film and restart production of 8×10 large format film. To be honest, there is really little more to the press release but highlighting IP’s steps forward for the year (which are still quite tremendous in and of themselves.) But if you live in Tokyo or NYC, then you’ll want to check out the events they have going on. In which case, hit the jump and scroll all the way down to the bottom.

PRESS RELEASE
UNDER EMBARGO UNTIL DECEMBER 13, 2010, 9 am CET / 3 am EST

 

The year that saw the resurrection of analog instant film
AN IMPOSSIBLE END-OF-THE-YEAR REVIEW

2010 is the year that will go down in the history of photography as the year when millions of Polaroid cameras were prevented from becoming obsolete and analog instant photography made a comeback.

In March 2010 Impossible announced the successful outcome of its endeavors: the invention a brand new instant film for Vintage Polaroid cameras. In the course of the year, 4 different instant film materials for Polaroid SX 70, 600 and Image cameras were released and constantly improved. Currently Impossible provides analog photographers with the second generation of the monochrome Silver Shade films and the first experimental generation of the colorful Color Shade films. These new films consist of 31 newly assembled components, produced in cooperation with partners like Ilford Photo or InovisCoat. In the course of 2010, more than 500.000 Impossible film packs were sold, carefully manufactured by a team of initially 10 and now 30 former Polaroid employees.

For 2011 Impossible plans to ramp up production of instant film to over 2 million packs, including the long awaited successor of the Polaroid 600 color film: The PX 680 Color Shade. In late 2011 Impossible also aims to restart production of the legendary 8×10 inch format.

Impossible’s ambitions do reach far beyond the production of instant films. To name a few of the many other exciting highlights in 2010: the creation of a special film edition with HUGE magazine (Japan), the participation at Photokina 2010 (GER) with the first 20×24 camera shooting on Impossible film, an Impossible Exhibition during the Arles Photography Festival or a cooperation with the American rock band The Decemberists (USA).

Based on the huge success of the Impossible Project Space in New York City, which attracted thousands of visitors and customers throughout 2010, Impossible opened another Project Space in Tokyo on December 3. The Impossible Project Spaces serve as a vivid hub for analog instant photography. Beyond carrying all available analog films and cameras, the exhibitions of a wide range of artistic projects inspirit the Project Spaces.

Currently the Impossible Project Space Tokyo presents the “Exhibition : Impossible”, featuring photographs taken on PX 600 Silver Shade UV+ film by Japan’s greatest, contemporary photographers like Araki Nobuyoshi or Daido Moriyama. Combined with the botanical sculptures by Japanese artist Azuma Makoto, the exhibition carries the visitor off to an impressive, monochrome world – until December 25.

An artistic Impossible review is opening on December 15 at the Impossible Project Space New York City – “Facing the Impossible” is a portrait series by international photographers on the new Impossible instant films, celebrating Impossible’s achievements that build the base for much more to come.

Exhibition : Impossible
feat. Araki Nobuyoshi, Daido Moriyama, Jin Ohashi, Masafumi Sanai, Yurie Nagashima and Azuma Makoto
Impossible Project Space Tokyo, 2F Oak Bld, 1-20-5 Aobadai Meguro, Tokyo 1530042
December 4 – 25, Tuesday to Sunday 12pm – 6pm

Facing the Impossible
Feat. Adam Goldberg, Adarsha Benjamin, Chloe Aftel, Irène Nam, Jen Altman, Lou O’Bedlam, Mikael Kennedy, Patrick Winfield, Rommel Pecson, The Gentlemen Amateur, Thibault Tourmente and Tim Mantoani
Impossible Project Space NYC
425 Broadway, 5th floor, NY 10013
Opening: December 15, 2010, 6 pm
December 16, 2010 – 28 February, 2011
Mon-Fri: 11am – 7pm
Sat: noon – 5pm

8x10 film impossible project Project space px 680
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Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He provides oversight to all of the daily tasks, including editorial, administrative, and advertising work. Chris's editorial work includes not only editing and scheduling articles but also writing them himself. He's the author of various product guides, educational pieces, product reviews, and interviews with photographers. He's fascinated by how photographers create, considering the fact that he's legally blind./ HIGHLIGHTS: Chris used to work in Men's lifestyle and tech. He's a veteran technology writer, editor, and reviewer with more than 15 years experience. He's also a Photographer that has had his share of bylines and viral projects like "Secret Order of the Slice." PAST BYLINES: Gear Patrol, PC Mag, Geek.com, Digital Photo Pro, Resource Magazine, Yahoo! News, Yahoo! Finance, IGN, PDN, and others. EXPERIENCE: Chris Gampat began working in tech and art journalism both in 2008. He started at PCMag, Magnum Photos, and Geek.com. He founded the Phoblographer in 2009 after working at places like PDN and Photography Bay. He left his day job as the Social Media Content Developer at B&H Photo in the early 2010s. Since then, he's evolved as a publisher using AI ethically, coming up with ethical ways to bring in affiliate income, and preaching the word of diversity in the photo industry. His background and work has spread to non-profits like American Photographic Arts where he's done work to get photographers various benefits. His skills are in SEO, app development, content planning, ethics management, photography, Wordpress, and other things. EDUCATION: Chris graduated Magna Cum Laude from Adelphi University with a degree in Communications in Journalism in 2009. Since then, he's learned and adapted to various things in the fields of social media, SEO, app development, e-commerce development, HTML, etc. FAVORITE SUBJECT TO PHOTOGRAPH: Chris enjoys creating conceptual work that makes people stare at his photos. But he doesn't get to do much of this because of the high demand of photography content. / BEST PHOTOGRAPHY TIP: Don't do it in post-production when you can do it in-camera.