Panasonic Announces New LX-5 and Other Cameras

Today, Panasonic announced an update to their point-and-shoot line with most prominently the Panasonic LX-5(which is now available at Amazon)! The other cameras are the FZ700, FZ40, FZ100 and the TS10. Important details after the jump.


– F2.0 Leica Summicron lens

– 3.8x Optical Zoom

– 10.1 MP CCD sensor

– Venus Engine FHD is new for better performance

– Intelligent Resolution technology is present in this camera. For more on that, go here.

– HD videos in AVCHD Lite

– Thicker grip than before

– Newly-incorporated turn-and-push jog dial achieves various selection and setting more quickly

– The Panasonic LUMIX DMC-LX5 will be available in late-August 2010 for a suggested retail of $499.95 and will be available in black and white models.

From the Press release:

  • The 3.0-inch large 460,000-dot high resolution Intelligent LCD also redesigned by adopting High CRI (Color Rendering Index) backlight LED to greatly increase the color reproduction, making it more visible both in shooting and playing back images in any conditions from at dark night to under bright sunlight.
  • Battery life is extended to shoot 400 photos (CIPA) per a single charge.
  • A wide-variety of accessories, including a Live View Finder (DMW-LVF1), External Optical View Finder (DMW-VF1),  Wide Conversion Lens (DMW-LWA52), Conversion Lens Adaptor (DMW-LA6), MC Protector (DMW-MC52), ND Filter (DMW-LND52), PL Filter: DMW-LPL52, External Flashes, Leather Case (DMW-CLX5) and a Battery Pack (DMW-BCJ13).

Editor’s Note: Before you go on, we reviewed the Leica D-LUX 4, the Panasonic version of the LX-3. We should expect the Leica D-LUX 5 to be the same thing.


– 1080p HD video recording

– 14.1 MP sensor

– F2.2 lens with 5x optical zoom

– Full touch-screen operation, which allows for Auto Focus (AF) to be set by touching the 3.0-inch, 230,000-dot LCD screen.

– Power O.I.S.

– The Panasonic LUMIX FX700 will be available in black in late-August for a suggested retail price of $399.95.

From the Press Release,

Other features of the Panasonic LUMIX FX700 include:

  • Handheld Night Shot: Using the high-speed MOS sensor, this new mode shoots 10 consecutive shots to simulate and detect the perfect shot of any subject while simultaneously fixing the subject’s position.  Through the MOS sensor’s short shutter speed, exposure is increased while noise is reduced to create a blurless, beautifully- illuminated night shot without the use of a tripod.
  • Battery Life: The high-performance Venus Engine FHD is also highly energy efficient despite its high processing capabilities, extending the battery life up to 300 shots (CIPA) on a single charge.


– 24x Optical Zoom

– 14.1 MP sensor

– Intelligent Resolution

– The My Color mode from the Micro Four Thirds cameras is present.

– Power O.I.S. (it needs it for that much zoom power)

– From the release:

“3.0-inch 230,000-dot Intelligent LCD with 100% field of view, high energy efficiency which extends the battery life up to 580 shots (CIPA) per charge, and a new Video Divide function with which users can separate a video they’ve shot into two sections to shorten or delete any unwanted parts. Also, the LUMIX FZ40’s Wind Cut function blocks out noise from background wind when shooting in video mode.”

– The Panasonic LUMIX DMC-FZ40 will be available in black in late-August for a suggested retail price of $399.95.


– 24x Optical zoom

– 14.1 MP sensor

– 1080p HD video

– 11fps shooting and can be increased to 60fps in 3.5 MP mode

– Power O.I.S.

– 3.0-inch large 460,000-dot high-resolution LCD

– My color mode

– The Panasonic LUMIX DMC-FZ100 will be available in black in late-August for a suggested retail price of $499.95.


– Panasonic’s new rugged camera

– 4x optical zoom

– 14.1 MP sensor

– Waterproof to approximately 10 feet, shockproof to 5 feet, dustproof and freezeproof to 14˚F

– Comes with a silicone jacket for protection.

– 720p HD video mode

– 2.7-inch 230,000-dot Intelligent LCD

– This seems new. From the release:

“The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations. Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy. The High-Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.”

– The Panasonic LUMIX TS10 will be available in blue, red, black and silver in mid-September for a suggested retail price of $249.95.

What’s your take on these cameras? Let us know in the comments below.

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Chris Gampat

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He also likes pizza.