Olympus Announces New Compacts for CES 2010, Use SD Cards

Yesterday for CES 2010, Olympus announced an update to their point and shoot camera line. Amongst the updates, they now use SD cards vs the old XD cards that many photographers and users quite disliked. The cameras, due to be released in March, are aimed towards the entry-level crowd, enthusiasts, etc. This means that the Micro Four Thirds and Four Thirds crowds will have to wait just a little longer. Major specs and target audiences on the cameras after the jump.

mJu Tough 3000

Aimed towards enthusiasts and adventurers

– Shockproof to 1.5m (5 ft), waterproof to 3m (10 ft), freezeproof to -10°C (14°F) and scratchproof

– 3.6x wide optical zoom (28-102mm*1)

– Dual Image Stabilization (combines mechanical and digital image stabilization)

– 720p HD movie recording and HDMI

– 12 MP

– 1GB internal memory and SD*4 Card compatible

– Magic filters, similar to their art filters on the DSLRs


Aimed towards fashionistas

– 5x Optical zoom

– 14 MP

– Dual Image Stabilization

– 6.9cm/2.7” LCD (230,000 dots)

– Magic Filters

– Movie recording with sound

– SD card compatible

– In-Camera Help Guide

– USB charging (I wonder if it may make the port overheat the way some USB charging devices work)

FE-4040 and 4030

– Essentially the same as the 5030, but with a 4x Optical zoom.


– Same as the previous three but without USB charging.

MJu -5010, -7030, -7040 and -9010

Aimed at those that use their cameras as a fashion accessory and need simple operation.

– 14 MP

– 10x (9010), 7x (7040/7030) and 5x (5010) Optical zoom ranges

– Dual Image Stabilization

– 720p HD movie recording and HDMI

– 2GB internal memory on the 9010. 7030 and 5010 have 1GB and expandable SD card memory.

– Magic Filters

– In-Camera Manual

– In-Camera Panorama

Chris Gampat

Chris Gampat is the Editor in Chief, Founder, and Publisher of the Phoblographer. He also likes pizza.