Tim Kemple is an adventure photographer who recently partnered with F-Stop gear to create a series called, “Life in Focus.” He has shot campaigns for North Face, Black Diamond, and loads of others. Tim’s work has also been featured many times by Phase One as he takes his gear out to capture vast landscapes and death-defying scenes.
In between hikes, we had some time to chat with Tim about his work and the spirit of adventure.
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The world is full of dreary lenses. Most of the new ones, today, are refreshes of the old. So when Zeiss invited us to try something new, my interest was piqued. We, the Phoblographer members in attendance, were introduced to the New Zeiss Touit 32mm 1.8 and the 12mm f2.8, both rather clever lenses. However these lenses are for Sony NEX 7 and Fujifilm X Pro cameras, which I don’t own. Luckily Zeiss brought LensRentals along to loan me a Fujifilm XPro. While I am not a fan of the X Pro 1 personally, the Zeiss Touit 32mm f1.8 was rather nice.
Let’s see why.
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The other day, Zeiss explained why they named their new lens lineup the Touit brand. And today, they’re announcing that the 12mm f2.8 and 32mm f1.8 optics will officially be launched. We played with the lenses a while ago at Photokina, and we’re also itching to get them in for review. The company will be coming to NYC soon for an official press event where we’ll get to fondle zee new glass.
But wait: there’s more! The company also announced that a 50mm f2.8 Macro lens will be coming soon too before the end of the year! It seems like Zeiss is really trying to get into the mirrorless camera game now, and honestly they belong there.
Tech Specs are after the jump.
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In the mirrorless camera world, there is currently loads and loads of excitement behind Zeiss’s new lenses. To refresh, we previously reported on the announcement of the 32mm f1.8 Touit and 12mm f2.8 Touit back around Photokina and shortly afterward, we got to see them up close and personal. These lenses will be made for Fujifilm X mount and Sony E mount (NEX)–leaving Micro Four Thirds out in the cold.
Now back up a second–Touit isn’t part of any of Zeiss’s typical naming conventions. But today on the Zeiss Lens blog, the company explained why the name came out. According to the company, “Touit stands for good visibility, agility, mobility and diversity, qualities which also aptly describe the new ZEISS lenses for mirrorless camera systems.” The cited that this took inspiration from car manufacturers naming certain series of cars after types of wind.
More importantly, how do you pronounce Touit? Apparently, you say, “Do it.” Crazy cool, huh?
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Last night on Twitter, Cinematographer Jared Abrams offered a warning to Metabones SpeedBooster adapter uses. Features Editor Abram Goglanian reached out to him asking what happened and apparently the adapter shredded the electronic contacts on a lens. The victim this time was a Carl Zeiss 35mm f1.4 lens–which goes for just under $2,000. From a producer’s point of view, that’s just another expense that you hope you budgeted for.
The adapter is extremely popular due to its widening abilities and the extra stop of aperture. It may make some people think twice about purchasing the unit if this doesn’t blow over well. But we also then wonder how many people are considering their new competitor Mitakon.
Metabones has already stated that their SpeedBooster for Micro Four Thirds has been delayed; let’s just hope that no more problems arise.
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Word has been circulating in some circles that Apple has courted Leica and Carl Zeiss for the next iteration of the iPhone. Recognizing the Android takeover and rise of Samsung as the smartphone powerhouse, Apple is taking great pains to make sure its next device will hit the ground running. The Leica-Zeiss rumor runs counter to Apple’s track record of guiding the market, rather than innovating within it as Samsung has done and continues to do. While we were initially skeptical, the evidence seems rather compelling that the next iPhone will be the brainchild of a team effort. Head on past the break for the full report.
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