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Chris Gampat The Phoblographer Sony 24-70mm f4 full frame lens review product images (2 of 8)ISO 4001-100 sec at f - 4.0

When Sony first announced their mirrorless full frame E mount system, the 24-70mm f4 was mentioned as one of the first lenses to be offered. Fast forward a bit, and it has hit the retailers and is receiving reviews. As one of the first zooms offered to a brand new system, there is a lot riding on the 24-70mm f4 FE OSS due to to the fact that it will help to keep the system afloat in its infancy. So with that in mind, Sony made this lens splashproof and dustproof–whatever that really means.

Despite the build though, folks purchase a lens for its image quality. And boy, does it exhibit some pretty good image quality–emphasis on pretty good. This lens doesn’t seem to be the company’s sharpest zoom lens, and to be honest it’s very much more of a jack-of-all-trades and master-of-none. But in the hands of the right creative, it can do some great work.

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Chris Gampat The Phoblographer Fuji X Pro 1 hands on photos (1 of 14)

Fujifilm has been working diligently to build their X series camera lineup. But to build the cameras, you also need the lens selection to go with it. And the company has been churning away at creating lots of beautiful primes. With the partnership of companies like Zeiss, the Fujifilm X series lens lineup has also grown to include a couple of more premium options.

Over time, we’ve come to review nearly every single Fujifilm lens that there is unless it was considered to be too much of a kit lens. And today, we present you with our comprehensive guide to Fujifilm’s lens offerings in the X series mount.

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Vertu Signature Touch

In the world of luxury items, the brand name on an item–and the price tag associated with it–have always been more important than the actual usefulness of said item. In the world of photography, it’s the same as in the world of exclusive leather bags. Leica has been busy providing the rich of this world with overpriced Panasonic knock-offs for quite a while already, and famed German optics manufacturer Zeiss has frequently had its name featured on cellphone cameras. Recently, Hasselblad as well jumped on the bandwagon of badging regular gear with an exclusive name.

But of course, Hasselblad is no ordinary brand name. While Zeiss has always been a brand that even those with a medium-sized wallet were able to afford, ‘Hassy’ has been continually striving to become a luxury brand for those with really deep pockets. Take, for example, the company’s ridiculous knock-offs of regular Sony cameras, clad in exlusive materials and sold for a multiple of the original price tag. Now Hasselblad has seen another niche of luxury items that can be used to milk the cash cow–luxury smartphones.

Just like Zeiss, Hasselblad is now lending its name to a smartphone manufacturer to make their products seem even more worthy of your money. But unlike Zeiss, who at least openly claim to have been involved with the design process of the camera’s optics, the phone camera in question is merely ‘Hasselblad-certified’–whatever that means. Certified to be expensive enough that Hasselblad can expect a major sum in royalties?

The device we’re talking about is nothing less than the latest smartphone from manufacturer Vertu, who has been making exclusive phones for quite a while now. Their latest creation, the ‘Signature Touch’, sports a huge 4.7″ screen covered by sapphire glass, runs on Android 4.4 KitKat, and comes with a personal concierge that you can call at any time to fulfill all your needs–as long as what you ask is legal. Of course, this much exclusivity comes at an equally exlusive price, with the the basic version of the Signature Touch starting at US-$ 11,300.

We’re certain that a major chunk of that price tag goes directly to Hasselblad, and another one to Bang & Olufsen whose name is being used to indicate that the device’s stereo speakers are of equally divine quality. As for the actual camera, little more is known than that it resolves 13 megapixel and has a 1/3″-type sensor–pretty much like any other smartphone camera. What exactly Hasselblad’s role in developing the camera was besides “image tuning” is unkown.

But we’re sure it’ll take much better photos than an iPhone. Of which, by the way, you can buy 17.4 of for the same kind of money. Plus you get Siri, which is the closest thing to a personal concierge us mere mortals can ever afford.

Via dpreview connect

Chris Gampat The Phoblographer Essenials the Walkabout Macro Shooter (2 of 7)ISO 1001-200 sec at f - 4.5

Fujifilm has had a macro lens from the start of the X series system, but it’s not one that folks often speak about very much despite its good performance. However, with the company’s recent partnership with Zeiss they now have the 50mm f2.8 Touit offering. We initially got the play with the lens last year then had even more playtime with a production version just recently.

This lens is characterized by an all metal build with rubber for the focusing ring and aperture ring. Zeiss’s design choice has to do with what their DSLR customers said about manually focusing the lenses in frigid weather–focusing is too unpleasant to the touch. As rubber isn’t a conductor (or very much of one for the intended purpose) the company decided that this was the best choice.

But does the third party offering have the image quality to be on par to the reputation that Fujifilm has built?

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Chris Gampat The Phoblographer Essenials the Walkabout Macro Shooter (1 of 7)ISO 1001-200 sec at f - 4.0

Essentials is a series where we round up specially curated kits for different photographers in different situations. Other items could surely be substituted, but these are what we personally recommend. 

When it comes to shooting Macro images, you often want to get close. But when you get close, you’ll also want to take other measures to ensure that you’re getting the sharpest images that you can possibly obtain.Whether you’re shooting the intricacies of a watch’s interior or a beautiful flower, you’ll also need good lighting and a reliable camera that can help you get the job done.

Luckily, this is now available and you can also keep the package down to something very portable and small.

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Chris Gampat The Phoblographer Zeiss 50mm f2.8 Touit product photos (1 of 7)ISO 4001-60 sec at f - 2.8

Back around late last year, we took a very early look at the Zeiss 50mm f2.8 Macro Touit lens for Sony E mount and Fujifilm X mount cameras. We’re happy to say that the new 50mm f2.8 Touit lens is right now in the house and we’re currently underway with testing it. As the company’s third offering for the lens mounts and their first macro lens, it is also the company’s longest focal length. Rendering a 75mm field of view due to the APS-C sized sensors, the lens can double as a portrait optic as well as be used by anyone that just wants some glorious bokeh due to the way that the field of view and aperture work out.

With a full frame equivalent of f4.5 on a full frame camera, this lens is also by all means not small–but nor is it small on image quality.

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