5 Reasons for Portrait Photographers to Get Super Excited About the New Sigma 135mm f1.8 DG Art Lens

Yesterday, the new Sigma 135mm f1.8 Art lens was announced–and it’s an understandably amazing reason for portrait photographers to get very hyped up. The 135mm focal length is one of the best options out there for portrait photographers. It does a whole lot of compression of your subject and is often perfect for headshots. Of course, you’re standing pretty far back away from them but the lens is capable of delivering so many great looks that you’re bound to just fall in love with its capabilities.

So here are some reasons why we’re so hyped about the new Sigma 135mm f1.8 Art lens.

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A Look at How Digital Cameras Lose Their Value Compared to Film Bodies

If you’ve even decided to click on this article then you’re probably aware of some of the frustrations some of your fellow photographers feel. Let’s preface this: four or five years ago you may have purchased a Fujifilm X Pro 1. Last year it was updated, giving it a sufficient four year life span. Now you want to upgrade, and you’re finding they’re still going for at a ridiculously low price brand new and only a few hundred used. But the newer cameras like the Fujifilm X Pro 2 costs around $1,699. Fujifilm isn’t exclusive to this: so too is Sony and the Micro Four Thirds coalition.

Now if you look at some of the film camera bodies, you’ll start to realize just how well they hold their value–especially if the system is still current.

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Sigma 85mm F1.4 Art Beats Zeiss Otus in DXO Tests

Sigma has been on an absolute tear with their lenses the past several years, especially with their new 85mm f1.4! They have been making child’s play of OEM brand lenses from Canon and Nikon, but one brand that still always managed to best them (granted at a considerable premium in price) was Zeiss. But that is no more, at least according to the these just released DXO test results. Continue reading…

Review: Sigma 85mm f1.4 Art (Canon EF)

The answer to the question that you’re wondering is yes, the Sigma 85mm f1.4 Art lens is indeed much better than the previous version of the lens. At higher megapixels, you start to see the flaws of the older version, but the newer one exudes an image quality that is truly unbelievable. Additionally, it sports a bit of weather sealing. And the ultimate answer to whether or not you should upgrade really has to do with your own intentions. If you absolutely want to stick to using DSLR cameras, then this is a must-buy lens.

But holy crap, is it huge!

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Three Kits: Wedding Photography With The Sony Mirrorless System

Now that it is the winter and Wedding photographers are in their off-season across much of the northern hemisphere, many are taking stock of their current kits. This is the time to look at what else is on the market, look into buying new gear, and trying out the latest technological achievements. Sony has been one of the most talked about brands of the last few years, and their current generation A7 series full frame mirrorless cameras offer what a lot of professionals are looking for. Here are our picks for kit options for wedding pros thinking about jumping into the full frame E mount (FE) system here in 2017.

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Could Third-Party AF Adapters For Fujifilm Finally Be Coming?

I’ve mentioned this in the past, but I have always felt that a big reason why Sony has had the success it’s had with its mirrorless system, namely the A7 series cameras, is thanks in part to the vast array of third-party AF lens adapters.

This has been one downside to the Fujifilm system, in my estimation, since there are no AF adapters at this point, there is no easy ‘try-before-you-buy’ option if you are a photographer who relies on AF (which most of us these days do). It looks like this could be changing, though, as a video demonstration of the first (to our knowledge) third-party Fujifilm AF adapter has surfaced. Continue reading…

Cheap Photo: Killer Price Drops on Westcott Apollo

Today we have a line on some new Westcott Apollo brand price drops, these are great modifiers if you are using speedlights to light your images. Zeiss is also selling their Touit lenses for Fujifilm at a nice discount, so make sure to check that out as well if you are looking at third-party lenses for the X-Series.

Plus: Fujifilm 100-C just dropped back in price.

Quick Hits

  • Medium Apollo Softbox – $124 – Get It
  • Mega Apollo Softbox – $169 – Get It
  • Apollo Orb – $149 – Get It
  • Apollo Strip – $149 – Get It
  • Zeiss 32mm f/1.8 Touit – $499 – Get It

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Review: Nikon 105mm f1.4 E ED (Nikon F)

The world of portrait photography is becoming more and more filled with great lens options available for purchase. Sony. Zeiss, Sigma, and Tamron all make some absolutely fantastic ones that were recently announced: but one lens is seriously looking to outdo all of them. Nikon has shown some recent true innovation with the Nikon 105mm f1.4. This lens is the longest telephoto lens to have an f1.4 aperture and also something that absolutely no one else has. Though Sony’s 85mm f1.4 G Master has 11 aperture blades and Tamron’s 85mm f1.8 has vibration control, nothing has the pure perspective flattening that a 105mm lens can–and nothing has the out of focus bokeh ability.

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