More experienced users will know that people just dipping their toes into the world of flashes and strobism often try to directly point their flash at a subject and hope for the best. That’s not always the best way to think about it. Direct flash will deliver harsh shadows on a subject, and if you’re going for that Terry Richardson type of look, then go ahead and fire away.
However, speedlites, speedlights and other hot shoe flashes are meant to be used differently. Keep this very quick list of tips in mind: