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lens loop

The Lens Loop is a camera strap that I’ve been using for a little while now. When it was initially pitched to me, I thought it all a bit odd. I mean, really, a recycled seat belt holding your camera in place at your side? As time went on though, I came to appreciate the quirky but cool strap.

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Camera straps are a much lusted item of many photographers. When Vadim Gordin, the creator of the Lens Loop contacted me about trying out his new Lens Loop camera strap, I was very intrigued yet confused at the same time. The project, which is in its KickStarter stages, hopes to become a full fledged product to be launched in stores across the nation. So does a seat belt really stand a chance as being your new camera strap?

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