Questions With Terry Frechette: Director of Marketing Americas at Blackmagic Design

Recently, I had gotten a chance to talk with Terry Frechette, who is the Director of Marketing Americas at Blackmagic Design. My purpose was to try and ask a few questions about their very exciting, game changing camera: The Blackmagic Cinema Camera. Luckily, he graciously took a moment to answers my questions. Hit the jump for the full interview.

Thursten: Where do you position the BMCC in the market? Indie guys, people just starting out? Or every type of film maker?

Terry: The Blackmagic Cinema Camera was designed for anyone looking to do professional video shoots with a feature film look at an affordable cost. This includes a wide range of professionals; independent film makers, people shooting high end television commercials, episodic television programming, feature films, wedding videographers, etc..

Thursten: Are you planning any accessories for the camera besides the pistol mount? Perhaps an EVF?

Terry: Blackmagic Design is always looking to develop innovative products. But we do not discuss future products or plans.

Thursten: Are you working with any third party companies to produce any accessories?

Terry: We have not announced any partnerships with third party vendors producing camera accessories.

Thursten: As I’ve heard all SSD’s are not created equal. It comes down to the type of controller they use to manage the drive. What brands of SSD’s would you recommend for this camera?

Terry: Here are the brands of SSD drive we have tested and recommend: OCZ 240GB Vertex 3, OCZ 480GB Vertex 3, Crucial 256GB C300, Crucial 512GB M4 (firmware 009), Kingston 64GB SSDNow V+100, Kingston 128GB SSDNow V+100, Samsung SSD 830 512GB.

Thursten: Are you going to allow customers to load custom dynamic range settings? Kind of like Canon does with picture styles (To clarify, the Technicolor cinema profile does allow the sensor to utilize a higher dynamic range than normal.)

Terry: Currently we do not offer that ability.

Thursten: What is the maximum recording time for the camera in raw and ProRes?

Terry: That depends on how large of an SSD drive you buy. Sorry, I maybe misunderstanding your question.

Thursten: Do you think you see the end of the HDSLR’s reign on the video market?

Terry: One of the things that Blackmagic Design doesn’t do is talk about competition or size up different markets/give deep thoughts on market future. We focus on talking about our products that exist now and our customers. Which means that we don’t answer some of the questions you asked, unfortunately.

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Tagged as: 2.5k, blackmagic, blackmagic cinema camera, cinema, davinchi resolve, DNG, EF, EF mount, ProRes, raw, SSD

blackmagic hater

What the heck is the Marketing director doing??? sound so arrogant????!!! are you sure he is from marketing??
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andylaiphoto

Sounds like it was a tough interview.
http://www.facebook.com/abraham.duenas.12 Abraham Duenas

Wow, what a complete waste of time. Tell us something we want to know. I have seen athletes give more informative postgame interviews than this guy
http://www.facebook.com/people/Alan-C-Brown/100000526564064 Alan C Brown

This guy could not hand out free gold coins to people he meets randomly on the street. Company is doomed if can not sell no matter how good the products.
PaddyC

That was so funny it was awesome. Jeez, you could have interviewed me and got the same answers (and I don’t even really know that the product is). LMAO.
Keith

Worst Director of Marketing ever.
CGW

Huge amount of breathless roll-out chatter from late April and then<>nothing…Not to be overly cynical but does anyone else see a few wisps of vapor around this product? The Head Marketeer’s evasiveness either reflects a borderline shyness or an awkward attempt at product mystique–weird.
http://twitter.com/intensitystudio Antonio Carrasco

You would think that guy worked for the CIA with the vague, evasive answers that guy gives. He should be fired for sure. It takes a true show of incompetence to make an intriguing product sound like he is mad that you even brought up the subject…

Is that guy off his meds or something?
Rex Orwell

If you have any questions about the camera please notify here : http://www.blackmagicuser.net/index.php?/topic/22-your-questions/
http://www.facebook.com/barbed.rose Roy Schneider

Sadly he took my excitement level for this camera down. How do you promote by not really answering anything. Since the huge NAB rollout, I have heard or found almost nothing about this camera, and I have been looking.
g

that was useless.
yoyodeeyo

This had to be one of the worst interviews ever. Obviously this was a written interview where Thursten “spoke” to Kent through emailed questions.

Kent, please tell us you had an intern answer the questions. If not, you should seriously reconsider your post as “Director of Marketing”. More like “Director of making everyone underwhelmed about your product”.
Max

Yeah, disappointing interview. All I can find are articles from April touting this thing, but now that it is out I can’t find any reviews? BM has to get this camera into some opinion-makers’ hands. I am seriously considering the purchase, but this article was a bit of a turnoff.
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Pixel Bokeh

Canon, Nikon and Red should all send Terry a thank you note and a gift basket for doing such an incredibly good job of drowning perspective buyer’s anticipation for this camera. I have been seriously considering this camera, but have concerns on some of the technical capabilities (2x crop factor?), and this interview did little to enlighten me about the product (beyond the SSD’s they recommend) nor did it make me even a little bit excited about dropping $3K for it. It’s going to need some accessories to make it work in even basic capacities and they don’t even want to touch on this topic.
Paul Hicks

So informative. Not. How to kill a buzz. Everybody’s trying to figure out why they’re launching a small sensor camera with no obvious way to cover the sensor with a wide angle lens ( rectilinear ) and seemingly bad ergonomics. The extra bits only matter in a very small percentage of cases in real world shooting and this market could probably care less when the trade off is much more data to deal with. Contrast this with the C300 launch where the camera’s raison d’être was fully explained. I’m an admirer of BM design so I’d like them, in this instance, to lift their game. Or maybe they have no answers to these questions.