Fujifilm Scoffs at Canon’s Claim That The Camera Market is Shrinking

Canon’s claim that the camera market will shrink by 50% in the next two years is not shared by all in the industry.

A few weeks ago a Canon exec went on record and said that due to the popularity of smartphone cameras, the camera market will decline by 50% in the next two years; that sentiment isn’t shared by the industry as a whole though. Fujifilm firmly believe that the market will grow or decline for each company based off of their own innovations. Burn! Join us after the break to see what else Fujifilm shared, and what we think manufacturers need to do to combat the rise of smartphone photography. Continue reading…