Xiaomi’s New Smartphone Lenses Might Shake Up The Camera Market

Phone photography

Cameras in smartphones are getting better all the time, and now Xiaomi’s new smartphone lenses could push mobile photography even further.

There’s a storm coming, and it’s making a beeline for the camera market. Sure, the photography world has weathered many smartphone powered storms. However, thanks to Xiaomi, this storm could do more damage than ever before. The Chinese smartphone giant has just teased two new retractable smartphone lenses that could take mobile photography to new heights. With the camera market still trying to find itself after the rise of smartphone photography, camera manufacturers may have to go back to the drawing board again. Let’s talk about this after the break.

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Xiaomi Enters The Micro Four Thirds World with YI M1

Xiaomi, the smartphone manufacturer giant from China is stepping into the world of Micro Four Thirds mirrorless camera with their recent launch of YI M1. The YI M1 is designed to deliver solid all round performance and capable of shooting 4K video, yet selling at an accessible price point starting from $330/£253 (with 12-40mm f3.5-5.6 kit lens).

The specifications on the YI M1 are quite ambitious: 20MP Sony IMX269 sensor, 3 inch 1.04 Million Dot Touchscreen LCD screen (with touch to focus or touch image to capture), 81 AF points, built in Wi-Fi and Bluetooth capabilities and capable of shooting 4K video at 30fps. The YI M1 sports minimalist and elegantly simplistic design with only four buttons on the camera, while the bulk of camera operations are carried out via the touchscreen LCD. The body of YI M1 alone weights about 280g and it comes in two lens options, either 42.5mm F1.8 or 12-40mm F3.5-5.6.

For more information about the YI M1, you may visit their website here.