Fujifilm’s Rumored X-A1 Allegedly Leaks in Picture of Store Shelf

Fujifilm X-A1 Leaked Image

UPDATE 8/21/13: We have since been provided with the original picture of the X-A1, thanks Alexandre!

Fuji Rumors has just posted a picture allegedly showing the rumored X-A1 entry-level X-mount camera, sitting on a store shelf. The picture shows two cameras, a blue one labelled ‘X-A1’, and the well-known silver-and-black X-M1 medium-level X-mount camera next to it. The X-A1 has been rumored for a while, and is said to come in multiple colors and without an X-Trans sensor like its bigger siblings, instead sporting a conventional CMOS sensor.

Some commenters on Fuji Rumors point out that the alleged X-A1 looks exactly the same as the X-M1 next to it, only in blue. With that in mind, we cannot be entirely sure if this picture is real or a fake. But still, it’s pretty safe to assume that the X-A1 will be coming soon, whether this is what it’ll look like or not.

Is There A Budget X-A1 X-Series Camera Coming From Fujifilm Soon?

xm1For several days now rumors have been floating around the internet about an upcoming X-A1 entry-level X-mount camera that Fuji might present soon. Now it seems these rumors are no longer rumors, since the name has reportedly been registered with the South Korean Radio Research Agency. Fujifilm has only recently introduced the budget-friendly(er) X-M1, which is positioned below the X-E1, and a new XC 16-50mm kit lens that comes without a manual aperture ring, hinting at more entry-level X-series items to come.

This isn’t actually a bad move. digital compacts are hopelessly out of fashion these days, and most people step up to a mirrorless camera right away when they find their smartphone pictures don’t do the job anymore. By offering entry-level cameras and lenses for their X-system, Fuji automatically gains potential users of the more advanced lenses and cameras. Starting out with the X-A1 and the low-end kit lens, users will either step up to better lenses, more advanced bodies or both, but they need not change their entire system to do so.

Well played, Fuji, well played! (Btw, we’ve seen the same with Micro Four Thirds: both Olympus and Panasonic are offering entry-level cameras and lenses as well as higher-end products, so the idea itself isn’t actually new.)

Fujifilm’s Lens Roadmap Gets an Update

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An update to the Fujifilm lens roadmap has been released recently, and it’s kind of exciting to see just how the system will grow. From what it looks like, they’re going after those that reach for lower hanging fruit. With the X-M1, the company announced a new XC lens that isn’t as high end as their others. And now, there is a new one in the form of the 50-230mm f4.5-6.7 OIS.

But thankfully, we still have the new upcoming macro lens from Zeiss, a super wide zoom, and two primes that are worth dying for.

With all these lenses coming, we wonder what kind of firmware updates will also be on the way.