There has been a growing trend in photography leaning more towards working with constant lighting vs strobe; and the Westcott Flex Bi-Color mat seems to really cater to that thought process. I mean, just look at lots of the photography out there and how much it’s involving the use of neon lighting with a portrait subject these days. There’s sure a look there that isn’t very easy to do with strobe. Though for what it’s worth, the Flex Bi-Color isn’t really designed to deliver “that” look. Instead, think of it as a giant Rogue Flashbender with LED Lights built in, a very solid frame, and a very simple control interface.
Then consider that the light temperature works in the same way that color temperature works with none of the tinting abilities and absolutely no reasonable way to gel the light.