If, and When the Sony a7 IV Is Announced, This Is What We Want to See

Camera deals - Sony a7 III

The Sony a7 IV will need to be something special to pull away from the entry-level market competition.

Sony has made waves with their a7 series of cameras since 2013. Every subsequent upgrade has set a new standard for what entry-level Mirrorless cameras should be, and each new model has sent the competition scrambling to catch up. The Sony a7 III was perhaps the model that really shoved Sony into the limelight. Since then, the entry-level market has stagnated somewhat. All eyes are now turned toward Sony, and the hopefully soon to be announced Sony a7 IV. Sony will have to make a statement with this Camera now that Canon, Nikon, and Panasonic have solid options in this category. After the break, we’ll break down what we want to see from Sony’s entry-level Full Frame a7 IV.

Continue reading…