Creating the Photograph: Pauleth Ip’s “Dying of the Neon Light”

Creating the Photograph is an original series where photographers teach you about how they conceived an image, shot it, and edited it. The series has a heavy emphasis on teaching readers how to light. Want to be featured? Email chrisgampat[at]thephoblographer[dot]com.

As working photographers, oftentimes we’re essentially guns for hire, executing concepts assigned to us from art directors, companies, or private clients. We may have creative input, but ultimately, the concept still belongs to someone else. This is why I feel it’s important to pursue personal projects whenever possible between paying assignments, as they play an integral part in our growth as photographers. Personal projects allow us to exercise our own creativity, and affords us opportunities to try new techniques and pursue creative visions without the burden of success. As the old adage goes, we learn more from our failures than our successes, so fail, and fail often, but fail on your own time and learn from your experiences.

This is why I started this personal project.

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