All images by Mike Lerner. Used with permission.
Photographer Mike Lerner is a former music photographer who’s made a career transition to lifestyle work. But you see, Mike doesn’t really like labelling himself as a “Lifestyle shooter” though he admits that it’s a fair assessment of his work. The New York resident is moving to LA soon to embrace the creative culture’s shift towards the west coast of the US. Mike was also on the site’s old podcast: ISO 400.
While Mike surely has the whole marketing thing down and has for a while, what he truly believes is that it’s all about your work first and foremost.