NewViewWear is Apparel Meant to Capture Your Sad Daily Life


There are times that we get product pitches and we wonder to ourselves, “Why?” Take this latest IndieGoGo campaign for NewViewWear–the company looking to create apparel designed to help you capture your everyday life second by second…sort of. They’re taking the hands-free capture idea and incorporating it into clothing ideas that look like a cross between Old Navy and the Gap.

The clothing requires you to use their camera which slides into a special pocket with a lens port so that it can capture your life–though we can’t help but think that you’d look like a marsupial mammal toting around its Joey in the small pouch. There is also the option of having wearable clips and lanyards.

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