Is it Real? How the $500 Apple iPad Air Could Be a Photographer’s Dream

According to reports, the Apple iPad Air might be a powerful, yet cheaper option for creators over the iPad Pro.

For as long as I can remember, Apple has been touting the power and capabilities of their iPad and have often said that their tablets are bonafide PC replacements. Still, to date, that hasn’t materialized. Apple has come close with their line of iPad Pro’s, but they are just too costly to only be ‘almost’ good enough. There are now new reports that suggest a new Apple iPad Air might be in the works, and that it could be a very powerful, yet still affordable option for photographers, and creators who work while on the go. If there is indeed a new Apple iPad Air, it’s going to need a serious bump in specs to be taken seriously by creators. Let’s talk about this after the break.

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This Luxury Car Ad Was Shot Entirely on an iPhone

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You probably wouldn’t have known that the new Bentley commercial was shot on an iPhone if nobody had told you but it’s true. In an effort to introduce the Bentley Mulsanne’s uber sleek iPad integration system, which is part of the car’s connectivity and entertainment platform, the luxury automaker commissioned a creative team who has taken to the iPhone and iPad to film and produce the short documentary.

This elegant black-and-white short, entitled Intelligent Details, was filmed entirely on an iPhone 5s in New York City. It was then edited and produced using an iPad Air inside the car itself. Of course, they weren’t just hand-holding the iPhone. They had to use a number of iPhone accessories, including lenses, tripods, and mounts, to achieve such great and smooth results; but not more so than if they were using the usual film making cameras. By taking this route, however, they effectively hit two birds with one stone – they didn’t just advertise the car’s interior features, they also promoted the iPhone 5s’ camera capabilities.

Watch the short documentary after the jump.

Via Photography Bay

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Review: iPad Air

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When you think about digital devices like tablets you have to think about how they have affected us. iPads have integrated themselves into our lives–especially the lives of photographers. We use them to show our portfolios, have contracts signed, check email, manage things and even read magazines. They are great tools to have. Earlier on this year, Apple released the iPad Air–the latest evolution in the lineup. And though it’s got quite some charm, do you really need it?

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