Why We Think Canon’s PHIL AI Is Being Used All Wrong

Canon has a new technology called PHIL AI, but it’s not helping you become a better photographer. 

How many times have you sat there and said you’ll worry about a problem later on? We all do it. This is what Canon’s PHIL AI reminds me of. My mom used to put off repairing the family car a lot. Eventually, it just stopped working. Similarly, my uncle used to put off many health issues – that landed him in the ER. And on a less serious note, I had a former staffer who used to put off a critical vision care benefit. We as a society are just trained to procrastinate and worry later. And that’s the mentality I feel Canon’s new PHIL AI is catering to.

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