The Canon 470EX AI is the Most Revolutionary Thing to Happen to Flashes in Years!

Believe it or not, the new Canon 470EX AI might be one of the best flashes made in a while.

When I spoke to other journalists about the new Canon 470EX AI, they didn’t seem too excited. But knowing what it was like as a photographer trying to learn how to use flash, I knew how important something like this is. The Canon 470EX AI is a flash designed for photographers who know absolutely nothing about using a flash–and I can tell you from experience that there are tons of them who masquerade as natural light photographers. In many ways, the Canon 470EX AI is designed to take the guesswork out of flash photography as long as the flash is in the hot shoe.

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