The Price on the Elinchrom ELM8 LED Will Boggle You, and Us

No doubt the Elinchrom ELM8 LED will be a great continuous light, but my wallet has been in hiding since I heard about it’s price.

The old saying ‘you get what you pay for’ doesn’t have as much of an effect on people these days as it did back when many companies had shady manufacturing processes. However, some think there’s an added value that can be placed on a name. With prices of photography-related gear descending, it always makes your eyes water when you see the prices of some of the new gear that’s hitting the street. Enter the Elinchrom ELM8 LED – a small, continuous light source that costs as much as some cameras. Join us after the break for details about the light, and to see why we think it’s time for marketing companies to stop scaring our wallets. Continue reading…