Goodbye and Good Riddance: Why I Won’t Miss Photokina

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Many of you have seen the news that Photokina is no longer going to happen for the time being. I’ll admit that I always enjoyed my time at Photokina. As an accredited member of the press, I’m not going to miss the abysmal wifi (despite the staff’s incredibly kind and helpful efforts). Nor will I miss the insanity of the show and running from one booth to another through crowds of people walking no better than toddlers teetering about. Large shows are incredibly impractical. For business, they’re nice to get everyone in one spot for face-to-face meetings. But we don’t need those anymore. In fact, we haven’t needed them for a long time. And to me, Photokina’s possible death means we can actually instead spend resources on the photo industry’s sustainability.

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