Creating the Photograph: Aashith Shetty’s “Let It Snow”


Creating the Photograph is an original series where photographers teach you about how they concepted an image, shot it, and edited it. The series has a heavy emphasis on teaching readers how to light. Want to be featured? Email chrisgampat[at]thephoblographer[dot]com.

Aashith Shetty is a fashion advertising photographer based out of India. Self taught for the first few years, he came upon David Hobby’s blog which changed the way he looked at light. “After which I assisted Martin Prihoda and Tarunn Solanki for a short while.” he tells the Phoblographer.

I found Aashith on Behance, and fell in love with the fact that his work is very much about embracing the idea of a fashion shoot as a full production. It takes creative ingenuity, and a lot of planning. So when he had to deliver a snow scene for a client, he got right to work.

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