Polaroid is Teasing a Very Big Return to Chemical Based Analog Instant Film Photography Right Now

Polaroid for many years now has been created a poor excuse for Instant Film in the form of Zink paper and prints with options borders, but a recent update from the company is teasing the return to their roots as an analog instant film based company. The Impossible Project has been working for years on resurrecting their film and can only get so far due to environmental standards; and Fujifilm has been the only other big manufacturer of instant film using chemicals and a full process to develop a photo. But earlier this year, one of the owners of the Impossible Project also acquired a large portion of Polaroid. So it was only a matter of time until some sort of return was being talked about–and I didn’t think that we’d be hearing news as early as September 13th, but it seems we are.

Continue reading…