The consumer market has undergone tremendous changes since COVID-19, with many consumers now focusing on two ends of the camera market spectrum. There are high-end users with specific fast-paced cameras, and there are content creators, both in video and still, who want a decent device to meet their creation demands. One company that can juggle the two with some versatility is Sony, with their wide range of offerings. It is also why the company is consistently at the top in camera sales year after year. And now, in a new interview, Sony’s Fabrice Abuaf, senior product manager IP&S at Sony France, reveals how the company’s a9 III and APS-C offerings, such as the a6400, still hold value even today.
