Those who’ve come before me would probably refer to you as a fauxtographer. But I strongly believe that even after 15 years of running this online magazine, it is my job to not continue the generational trauma of previous photographers before me. This letter is to you — yes, you. You, who said that cameras like the Fujifilm GFX 100RF are useless and wasteful of your money. With it finally in my hands, I swear to you, very few cameras have inspired me to want to get out there and shoot like this. I haven’t felt joy like this about a camera since the last Leica M I held. And I haven’t felt joy like this about a Fujifilm camera since the X Pro 3 was launched. I hope that the firmware updates don’t let me down the way the X Pro 3 did. But this letter isn’t about me.














