“They’re Gen Z Yeezys,” is how my Gen Z friend describes Labubus to me. Fascinating, as I’m a millennial who never wanted to get into the sneaker craze despite owning 15 or so pairs of shoes. What these sneakers were to my generation, Labubus are to Gen Z. South Park even parodied the little toys. And being ever the opportunist, Kodak via Reto has decided to get into the trend, too. With the new Kodak Charmera, they’re channeling the same energy — and I haven’t seen this much hype from photographers in a while.
